Fix Core Web Vitals to Enhance User Experience

Core Web Vitals

In the fast-paced digital world, where attention spans are short and competition is fierce, having a high-performing website is no longer optional—it’s essential. One of the most critical elements that influence your website's performance and search engine rankings today is Core Web Vitals. Introduced by Google, Core Web Vitals are a set of specific factors that measure a webpage's user experience. Improving these metrics not only boosts your SEO but also enhances how visitors interact with your site.

As the best digital marketing agency in Vizag, we understand the importance of optimizing these web vitals to deliver the best possible user experience and stay ahead in the game. In this guide, we’ll walk you through everything you need to know about fixing Core Web Vitals and how doing so can transform your online presence.

What Are Core Web Vitals?

Core Web Vitals are a subset of Google’s overall page experience signals. These signals are focused specifically on loading performance, interactivity, and visual stability of a page.

The three main metrics include:

1. Largest Contentful Paint (LCP)

• Measures: Loading performance.

• Ideal time: Less than 2.5 seconds.

• What it is: LCP tracks the time it takes for the largest visible element on your page to load.

  
  

2. First Input Delay (FID)

• Measures: Interactivity.

• Ideal time: Less than 100 milliseconds.

• What it is: FID evaluates the time it takes from when a user first interacts with your page (clicks a link, taps a button) to when the browser responds to that interaction.

  
  

3. Cumulative Layout Shift (CLS)

• Measures: Visual stability.

• Ideal score: Less than 0.1.

• What it is: CLS monitors how often elements on your webpage move unexpectedly, which can annoy users and result in poor engagement.

  
  

Why Are Core Web Vitals Important?

Google has made it clear that Core Web Vitals are ranking signals. This means websites that offer a better page experience are more likely to rank higher in search results. But it’s not just about SEO.

Here’s why improving Core Web Vitals matters:

• Improved User Experience: Faster load times and stable visuals create a seamless experience.

• Reduced Bounce Rates: Users are more likely to stay on a site that loads quickly and works smoothly.

• Higher Conversions: A better user experience often leads to more engagement, sign-ups, and sales.

• Competitive Edge: Sites that perform well stand out among slower, clunkier competitors.

  
  

Whether you're a business owner or working with a digital marketing company in Vizag, optimizing these vitals should be a top priority.

How to Measure Core Web Vitals

Before you start fixing, you need to measure. Google provides several tools to assess your Core Web Vitals:

• PageSpeed Insights

• Lighthouse

• Google Search Console (Core Web Vitals Report)

• Chrome User Experience Report (CrUX)

• Web Vitals Chrome Extension

  
  

Each tool offers detailed insights into where your site is lagging and what needs improvement.

Common Causes of Poor Core Web Vitals

Understanding the root causes can help you fix issues more efficiently. Common problems include:

• Unoptimized images

• Render-blocking JavaScript

• Slow server response times

• Too many third-party scripts

• Poor font loading

• Lack of lazy loading

  
  

Working with a digital marketing agency in Vizag that understands these issues can save you time and money.

Fixing Each Core Web Vital Metric

1. Fixing Largest Contentful Paint (LCP)

To improve your LCP score:

• Optimize Images: Use next-gen formats like WebP, compress large files, and set proper dimensions.

• Enable Lazy Loading: Load images only when they’re visible to the user.

• Improve Server Response Time: Use faster hosting, enable caching, and reduce TTFB (Time to First Byte).

• Eliminate Render-Blocking Resources: Minify CSS and JavaScript, and defer non-critical resources.

  
  

Pro tip: Using a content delivery network (CDN) can significantly reduce server response times and boost LCP.

2. Fixing First Input Delay (FID)

Although replacing FID with INP (Interaction to Next Paint) is underway, FID is still relevant. To improve it:

• Break Up Long JavaScript Tasks: Split code into smaller chunks.

• Use Web Workers: Offload tasks to background threads.

• Minimize JavaScript Execution Time: Remove unused code, use tree-shaking, and prioritize important scripts.

  
  

Developers should audit their JavaScript regularly to keep performance in check.

3. Fixing Cumulative Layout Shift (CLS)

To prevent visual instability:

• Always Set Size Attributes: Define width and height for all images and videos.

• Avoid Inserting Content Above Existing Content: Use placeholders or preloaders.

• Use Transform Animations Instead of Properties That Trigger Layout Changes.

  
  

Test on multiple devices to catch CLS issues that might not be obvious on the desktop.

Advanced Strategies for Developers

If you’re comfortable with code or have a development team, go deeper with:

• Code Splitting: Load only what’s necessary.

• Server-Side Rendering (SSR): Pre-render pages on the server.

• Preload Key Requests: Use the <link rel="preload"> tag to fetch critical assets sooner.

• Implement AMP: Accelerated Mobile Pages can help drastically improve loading speed.

  
  

If your internal team lacks the time or resources, consider outsourcing to the best digital marketing agency in Vizag to implement these advanced techniques.

Mobile Optimization and Core Web Vitals

Google’s mobile-first indexing means your site’s mobile performance directly affects rankings. Here's how to optimize:

• Use responsive design

• Prioritize mobile-friendly layouts

• Reduce tap target spacing issues

• Optimize for mobile bandwidth

  
  

Most users today access websites via smartphones, so improving Core Web Vitals on mobile is just as important—if not more—than on desktop.

Real Business Benefits of Optimizing Core Web Vitals

When you fix Core Web Vitals, you're not just pleasing Google's algorithm—you’re creating a smoother experience for your customers. Here's how businesses benefit:

• Increased Engagement: Lower bounce rates mean users explore more of your site.

• Higher Sales: Speed and stability build trust, encouraging purchases.

• Better Brand Perception: A fast, seamless experience enhances your brand image.

• Improved SEO Rankings: More visibility = more traffic = more leads.

  
  

A company in Vizag, saw a 40% increase in traffic and a 22% rise in conversions after fixing Core Web Vitals. This goes to show the tangible impact these optimizations can have.

How a Digital Marketing Agency in Vizag Can Help

If you're not technically inclined or don’t have the time, working with a trusted digital marketing agency in Vizag can make all the difference.

Here’s what a good agency can do:

• Conduct thorough Core Web Vitals audits

• Implement performance fixes and optimize code

• Set up continuous monitoring for performance issues

• Align performance with SEO and marketing goals

  
  

An agency like Leadraft not only optimizes your site for better vitals but also integrates this improvement with an overall marketing strategy to drive traffic, conversions, and growth.

Continuous Improvement is Key

Fixing Core Web Vitals is not a one-time task. As your site evolves, so do performance challenges. Regular audits, updates, and optimizations are necessary to stay ahead of the curve.

Adopt a culture of performance:

• Include Core Web Vitals in your regular SEO checks

• Involve developers, designers, and marketers in UX discussions

• Stay updated with Google’s latest algorithm changes

  
  

Final Thoughts

Fixing Core Web Vitals is one of the most impactful things you can do to improve your website's user experience and SEO. By focusing on metrics like LCP, FID, and CLS, you're ensuring your site is fast, responsive, and visually stable—just the way users and search engines like it.

If you’re serious about growing your business online and want expert help, partner with the best digital marketing agency in Vizag. At Leadraft, we specialize in turning slow, underperforming websites into high-converting digital assets.

Ready to Improve Your Core Web Vitals?

Whether you're a small business owner, an eCommerce brand, or a service provider, optimizing Core Web Vitals can supercharge your digital presence. Don’t wait for Google to penalize your rankings—start fixing your site today.

Need help? Contact the trusted digital marketing company in Vizag—Leadraft—to get started.